ADIDAS BRAND CENTRE


IS NOW OPEN!

ADIDAS BRAND CENTRE

IS NOW OPEN!

adidas 4DFWD

They say every wrinkle is worth a thousand cuddles. I just need a home and loving family to prove it.

ADIDAS SINGAPORE BRAND CENTRE – THE PINNACLE OF SPORT, LIFESTYLE, FASHION AND CULTURE IN SINGAPORE.

THREE FLOORS OF ALL YOU NEED TO BOUNCE BACK, PIVOT, POWER FORTH AND OWN THE GAME.

YOU’LL BE INSPIRED, AND LEAVE INSPIRED TO MAKE YOUR OWN CHANGE – WHETHER IT’S YOUR COMEBACK STORY, OR YOUR PIVOT – WE’LL DO IT TOGETHER. WE GOT THIS!

STORE FEATURES

Sustainability wall
Inspired by the coast line of the Singapore River, layers of reclaimed wood are crafted to form the feature wall, encapsulating adidas’ commitment to keeping the oceans clean, recycling plastic waste and exploring sustainable ways to produce textiles and footwear.
ALWAYS FWD WALL INSTALLATION
A collage of locally-inspired elements are woven together to form a mural, that takes the form of adidas footwear. It's a celebration of sport, culture, and life, that also pays homage to the cutting-edge 4DFWD technology.
LOCAL DELIGHTS
'Local Delights' celebrates our shared love of food. It draws inspiration from traditional cakes and snacks such as Tutu Kueh, Ang Ku Kueh, Kueh Bahulu, Muruku, and more. The rich colours and radical symmetry create a vibrant artwork that celebrates the diversity of local culture.
KINETIC BADGE OF SPORT
The adidas Badge of Sport is transformed into a living sculpture where mechanically-controlled stainless steel panels come to live in a rhythmic pattern – each breath, each pulse – echoing the energy of the brand and the heartbeat of the Lion City.
MakerLab
An anamorphic ceiling installation with 180 pieces of stainless steel trefoils carefully created to resemble the brand’s iconic Trefoil from one angle, and an outline of our island nation from another. The bigger and better Makerlab offers 5 different customisation applications.
15 November 2021

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  • Knightsbridge
  • Singapore 238857
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